Our First Class Team.
Brian Jacobson
Co-Founder and Managing Member
Brian is a corporate attorney with a sharp eye for detail and a passion for thoughtful, well-run solutions. His interest in healthy eating inspired First Class Fresh’s mission: making better-for-you snacks and drinks more accessible throughout the workday. Brian brings a practical, professional approach to every placement, helping ensure each smart market is reliable, carefully stocked, and tailored to the needs of the people it serves.
Darina Velsher
Darina is a yoga aficionado, Peloton enthusiast, and dedicated wellness-minded curator with a strong instinct for what feels fresh, modern, and genuinely useful. She has a natural talent for discovering the latest healthy snacks, better-for-you brands, and products that make busy days a little easier. Her discipline, taste, and passion for wellness help shape the First Class Fresh product experience, ensuring each smart market offers options that feel both convenient and carefully chosen.
Co-Founder and Managing Member